Developer relations isn't about marketing to developers - it's about empowering them. It's understanding their challenges, creating content that actually helps, and building communities where knowledge flows freely.
The numbers tell part of the story: growing developer communities from hundreds to thousands, turning quiet Discord servers into hubs of technical discussion, and helping companies understand what developers actually need (not what marketing thinks they want).
But the real impact comes from seeing developers succeed. From watching someone go from "your docs are confusing" to "I just deployed my first app."
Today, I help founders build authentic connections with their developer communities. No marketing fluff, no engagement hacks - just genuine value.